Chapter Nine:
Epilog

What you have been reading about are ways that evolution can explain why people think the way they do.

All human beings use a mix of adaptive thinking and instinctive thinking to solve the day-to-day issues they face, and the one-shots.

Humans use instinctive thinking when they can because it’s fast, easy and comfortable.  They use adaptive thinking only when they must because it’s hard, tiresome and frustrating.

But, instinctive thinking is well designed for a Neolithic Village lifestyle, and modern life is a totally new experience for humans.  So, we must all use a lot of adaptive thinking.

But... instinctive thinking is still comfortable thinking, so it sneaks in wherever it can. If you’re making a choice, and “In your heart, you know it’s right.” you know instinct is talking to you.

In your day-to-day living, think about when you are using instinctive thinking, and when you are using adaptive thinking.  Be aware. If you are aware, you will make better choices.

When you are dealing with other people, think about which kind of thinking they are likely to use, and which they want you to be using. 

Remember that good selling is about tweaking instinctive thinking, but good choices are made by making sure that adaptive thinking -- analyzing the situation -- has had its say, too.

And that’s what I have for you. As you go through life, have fun with your instincts and your analyzing.

 

-- The End --